SEO basics

Search engine optimisation is about being findable when someone searches for what you do. Delrity handles the technical side for you, so what is left is the part only you can do: describing your business clearly.

What every published site gets automatically

• A page title and description built from your own content.
• A canonical address, so a site reachable on two addresses is indexed as one.
• Structured business data describing your name, contact details and address, which is what lets search engines show you as a rich result.
• A social preview card for when your link is shared.
• An open invitation for search engines to crawl every page.
• HTTPS and fast loading, both of which count toward ranking.

What is up to you

• Write your hero headline and subtitle in the words your customers would actually search for.
• Fill in your contact section completely - email, phone, address and hours.
• Say where you operate. A plumber in Polokwane should have the word Polokwane on the page.
• Be specific about your services rather than describing yourself in general terms.